May 7, 2023
Hack the Met: From Boredom to a $1.2 Million Museum Business
Nick Gray, initially finding museums boring, fell in love with the Metropolitan Museum of Art after a chance date. This sparked an obsession and led him to offer free, unconventional tours to friends, which he dubbed “Hack the Met.” A viral blog post caused a surge in demand, prompting Gray to create Museum Hack, a business offering engaging, fast-paced tours focused on storytelling and fun activities like yoga and gossip rather than traditional art history. The company quickly grew, expanding nationwide and generating $1.
